The two supermarket chains said the benefits were in creating added value for fruit and also having the ability to track the fruit back to its source.
The days of an apple or orange being sold in a supermarket without a label is becoming a thing of the past.
To make it easier to brand your fruit or vegetables, EQM can now offer the full logo development and artwork design along with the printing of labels to suit.
“The consumer wants a stronger relationship with the produce they purchase. They also want to know the story behind the brand. They want to know where the fruit is grown, by whom and any other special characteristics.
EQM also has several labelling machines for lease or purchase, which are suitable for the fruit labels as well.
Anthony from EQM says the first step is to forecast the quantity and range of fruit types to be packed at each facility to then work out what is the best labelling system to suit their packing systems.
Dix Labellers have been successfully operating in packhouses throughout New Zealand for many years, with a wide range of models available including:
EQM fruit labels are made of a special poly material to improve the label application rate. It is also secure and doesn’t deteriorate between seasons.
Another distinct advantage of the poly over paper label is that it is harder to break under tension.
The poly label also allows the printer to produce thinner labels, which stick and conform to the fruit better than paper based labels.
Thank you, your help was invaluable and got us back into production much earlier than expected.Department Maintenance Manager
The whole venture of labeling fruit has definitely increased our market share and it has helped keep us ahead of the neighbour.Customer
It was basically ready-made, which saved time and any need for other engineering support.Packaging plant project manager
The upgrade has increased our capacity; it’s gone up 30% in volume of fruit we are able to put through.Packhouse Manager
Very pleased with the product and the overnight delivery. There are more orders coming your way.Customer