16 Jun Labelling a hot topic at conference
EQM was on show at the Summerfruit New Zealand conference in Napier recently.
The decision of what to display was perfect as branded fruit was a hot topic at the conference with both of New Zealand’s leading supermarket chains saying the future for fruit marketing was branded produce.
They said the benefits for both were creating added value for fruit and also for tracking the fruit back to source.
“We noticed a lot of interest in our trade display – which was coincedently focused on fruit labels, label machines and packhouse conveyor systems.
“Our display was very interactive and included a just released video case study of a packhouse where we’ve created a unique fruit packing and bagging system.
The three day conference covered topics and updates on summerfruit NZ Market projects, specific research and development, latest export news, biosecurity (fruit fly!) and GIA.
The conference also coincided with the National Horticultural Field Days held at Hastings Showgrounds, of which many attendees visited.
Thank you to all those that stopped by and discussed their future plans for packing as we will continue to keep in contact so we can develop your brand in the market place and seek to improve the productivity of your packhouse.